Definition

Policy limits

Personal injury demand terminology

Direct answer

The maximum amount an insurance policy will pay for a covered claim, which frames what a demand can realistically recover from that policy.

NORBU Demand Editorial · Last reviewed 2026-08-31

In detail

What policy limits means in practice

Available coverage, layered policies and underinsured motorist coverage shape demand strategy. Coverage facts belong in the file before the demand is written.

Why it matters

Demand strategy without confirmed coverage information is guesswork.

Example

A $50,000 bodily injury limit confirmed by a carrier disclosure letter in the file.

NORBU Demand provides analytical support for counsel. It does not determine legal value, predict settlement outcomes, or provide legal advice. Every observation is presented for attorney review.

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